Eli's Cheesecake Company

Creative Projects Developed During My Role at Eli’s Cheesecake

I design and create promotional emails two to three times per week, reaching an audience of approximately 2,000 customers. Each email is crafted to reflect Eli’s brand identity while highlighting current promotions and events at our café and retail store. Shown here are just a few examples from the hundreds of email campaigns I’ve developed.

Above: Packaging design for the new product, Chocolate Chip Cookie “Pie in the Sky.” Leveraging existing illustrations from our website, I developed a cohesive pattern for both the interior and exterior of the box, while maintaining a clean and minimal color palette.

Above: Brochure designed specifically for Eli’s Bakery Deli retail customers. I created this piece to effectively showcase our product offerings, incorporating a clean layout, clear sectioning, and engaging visuals. The design aligns with Eli’s brand identity, using consistent typography, color schemes, and imagery to ensure a cohesive and professional presentation.

Developed a Holiday Gift Guide for social media, highlighting Eli’s signature holiday desserts. The guide was designed to be visually engaging and brand-consistent, aimed at driving seasonal interest and customer engagement.

Above: I designed large-scale signage for our Eli’s Cheesecake kiosk at O’Hare International Airport, creating a cohesive visual experience for travelers. This included custom backlit panels, branded digital menu screens, decals, logo applications, and promotional posters. Every element was thoughtfully designed to reflect Eli’s brand identity while ensuring high visibility and visual appeal in a fast-paced airport environment.

Above: Additional signage created to accompany the food show display. Designed to reflect our brand identity while celebrating our company culture and the passion of the people behind Eli’s.