Jenny Cleaver
Jenny Cleaver
Tailored Tea is a brand designed to appeal to an audience of professional and ambitious men living in an urban setting. Each tea box is designed by using images of vintage suit advertisements by the company Botany 500, paired with a bold color pallet to create an eye-catching display.
“Surf’s Up” is a flavored tea that is a bold and exotic blend. I designed the box by using a vintage ad by the suit company, Botany 500. The rich colors for the box and typography were pulled from the ad and reflect the tea’s bold flavor.
“Velvet Mocha” is a rich, chocolate tea with flavors that are reflected on the box’s appearance. Using another ad from Botany 500, I pulled the rich, chocolate colors from the image and applied them to the typeface and surrounding areas on the box.
“Green Goddess” is a green tea designed cohesively to fit within this tea collection. This flavor is infused with mint which is reflected by the colors on the outside of the box. The other colors were pulled from the pallet found on the box’s image and the typography is kept the same to keep a cohesive look.