Jenny Cleaver
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Oranges & Lemons (school project)

Shoreditch, London is a vibrant neighborhood known for its rich cultural scene—blending street art, gastropubs, stylish clubs, and artisan coffee shops. Its eclectic, vintage charm served as the inspiration behind Oranges & Lemons, a coffee brand I developed. The name is drawn from the traditional English nursery rhyme “Oranges and Lemons,” which references the ringing church bells of Shoreditch. While the brand primarily targets young adults, it’s also designed to appeal to coffee enthusiasts of all ages.

These three different coffee blends were created to market to coffee lovers who desire rich, bold-flavored coffee. Keeping the bright, warm color pallet consistent throughout the series, speaks to consumers who are interesting in trying different, e…

These three different coffee blends were created to market to coffee lovers who desire rich, bold-flavored coffee. Keeping the bright, warm color pallet consistent throughout the series, speaks to consumers who are interesting in trying different, exotic-flavored coffee.

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Using Photoshop, I created a coffee shop that would house Oranges & Lemons Coffee. The minimalistic interior, paired with pops of orange and yellow, creates an environment suitable for young adults to work while enjoying coffee.

Using Photoshop, I created a coffee shop that would house Oranges & Lemons Coffee. The minimalistic interior, paired with pops of orange and yellow, creates an environment suitable for young adults to work while enjoying coffee.

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